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Get the skills you need. Achieve the career you want.
What is Amplify?
Amplify is a Singapore based, VC funded, media and education platform designed to help professionals and leaders turn AI from buzzwords into everyday advantage.
With programs focused on AI strategy, innovation, and digital transformation, Amplify blends practical skills, leadership insight, and real-world use cases to prepare people for the future of work.
Amplify offers a podcast, a newsletter, books, and educational courses, offering insights on AI adoption, governance, and innovation for organizations worldwide.
It also offers scholarships to girls and mid-career women to help them build AI skills and careers.
Our Story
In a world overflowing with data and distraction, Amplify helps organizations cut through the noise. We design intelligent systems that don't just automate - they amplify creativity, decision-making, and human insight.
Drawing on Dr. Khanna's deep experience in AI strategy and future technologies, Amplify combines data science, design thinking, and human-centered innovation. Our mission is simple yet ambitious: To empower people with tools that make them smarter, faster, and more impactful in their work and communities.
From predictive analytics for business leaders to generative design platforms for creators, Amplify builds solutions that scale human ingenuity - not replace it.
We believe the future isn't about humans versus machines. It's about how we amplify what makes us human - imagination, empathy, and purpose - through the intelligent use of technology.
Meet the Founder
Dr. Ayesha Khanna is a globally recognized AI expert, entrepreneur, and CEO of Addo, helping businesses leverage AI for growth. With 20+ years in digital transformation, she advises Fortune 500 CEOs and serves on global boards.
A thought leader in AI, Dr. Khanna has been recognized as a groundbreaking entrepreneur by Forbes, named Edelman's Top 50 AI Creators (2025), and featured in Salesforce's 16 AI Influencers to Know (2024).
Committed to diversity in tech, she founded the charity 21C Girls, which taught thousands of students the basics of AI and coding in Singapore, and currently also supports mid-career women in tech through her education company, Amplify.
Our Chairman
Javed Malik
Mr. Malik brings over four decades of experience in public leadership, governance, and institutional oversight. He has served at the highest levels of government, including as Principal Secretary to the Prime Minister and Federal Ombudsman of Pakistan, roles that reflect deep expertise in policy, public administration, and accountability.
He is currently a Senior Fellow at the Lahore School of Economics, where he remains actively engaged in rigorous scholarship and leadership development, bridging policy, academia, and practice.
Mr. Malik’s background combines policy depth, board-level governance experience, and academic engagement, positioning him to guide organizations on responsible leadership, governance, and strategic decision-making at scale. As Chairman of Amplify, he provides strategic oversight and governance leadership as the company supports leaders and professionals in understanding and applying AI responsibly.
Meet the team
Rizwana Khalid
Head of Growth & Strategic Partnerships
Jennifer Kwek
Corporate Client Success Manager
Zohaib Hassan Khan
Performance Marketing Consultant
Zeus
Chief Happiness Officer
Maham Akmal
Brand & Communications Manager
Mehrunisa Israr
Communication & Opperations Executive
Safi Ullah Usman
Brand Content Manager
Mahlaqa Khalid
Content & Creatives Manager
Shams Mahmood Khan
Visual Content Editor
Marife Delos Santos
Operations Coordinator
Our Focus
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Accessibility
Make AI education available to everyone, regardless of background or location.
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Personalization
Tailor learning experiences to individual needs and learning styles.
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Innovation
Continuously integrate cutting-edge AI technologies to enhance learning.
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Community
Foster a supportive learning community for collaboration and growth. We help individuals help them seize new opportunities in the digital economy.
Amplify the future. Together.
Amplify began in Singapore, but our vision is global.
We're building a network of thinkers, creators, and technologists who believe that the next wave of progress won't come from code alone, but from collaboration.